Wolverine and the Ram Truck Brand Celebrate Labor Day and Support SkillsUSA

Published: September 02, 2021
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A donation from each item pre-ordered will go to SkillsUSA to build trade, technical and skilled service training programs

Leesburg, Va., Sept. 2, 2021 — To celebrate the skilled trades this Labor Day, Wolverine and Ram Trucks have collaborated on the new “Wolverine x Ram” line of work boots, built in the U.S.A. and inspired by the iconic details of Ram Trucks. To support the next generation of skilled workers, Wolverine and Ram are donating $10 to SkillsUSA for every pre-order for the new line. Wolverine and Ram Trucks are new official partners to SkillsUSA and, in addition to this campaign, they pledge to support SkillsUSA year-round and grow their partnerships. “SkillsUSA is a nonprofit, national education organization that is a partnership of students, teachers and industry working together to ensure America has a skilled workforce,” said Chelle Travis, Executive Director at SkillsUSA. “We are thankful to have partners like Wolverine and Ram Trucks who believe in our mission to build our nation’s next skilled workforce. Together, we can empower students to develop the personal, workplace and technical skills to succeed in work and in life.” The collection is available now for pre-order at www.wolverine.com/US/en/ram-trucks/, and will also be featured at select Boot Barn locations across California and Texas, as well as BootBarn.com and Ram Truck Store by Amazon in October. “We are proud to partner with Ram Trucks, an industry leading brand, to honor essential workers and the excellent career opportunities the skilled trades offer,” said Tom Kennedy, global brand president for Wolverine Footwear and Apparel. “Since 2017, Wolverine has donated more than $2 million toward supporting the next generation of skilled workers and we’re excited to be working with another brand that is equally passionate about investing in the future of the American workforce.” To commence the collaboration, the teams have launched a new 60-second video, “Rent We Pay,” in partnership with Sheet Metal Arts. The video spans across digital and social media, including Ram Trucks official YouTube, Facebook, Instagram and Twitter channels. Set to a custom song written for the Ram brand, the video honors hard-working Americans in the skilled trades.

About SkillsUSA

SkillsUSA is a nonprofit partnership of education and industry founded in 1965 to strengthen our nation’s skilled workforce. Driven by employer demand, SkillsUSA helps students develop necessary personal and workplace skills along with technical skills grounded in academics. This SkillsUSA Framework empowers every student to succeed at work and in life, while helping to close the skills gap in which millions of positions go unfilled. Through SkillsUSA’s championships program and curricula, employers have long ensured schools are teaching relevant technical skills, and with SkillsUSA’s new credentialing process, they can now assess how ready potential employees are for the job. SkillsUSA has members nationwide in high schools, colleges and middle schools, covering over 130 trade, technical and skilled service occupations, and is recognized by the U.S. departments of Education and Labor as integral to career and technical education. We have served nearly 13.9 million members since 1965. For more information, visit: www.skillsusa.org.

About Wolverine

For over 135 years, Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials. With a dedication to innovation, Wolverine provides dependable comfort and style to hardworking men and women all over the world. For those who believe in hard work and uncompromising commitment, Wolverine offers the footwear, apparel and accessories to get the job done. Committed to supporting those in the skilled trades, Wolverine’s Project Bootstrap was formed in 2014 to celebrate and thank hard working people in the skilled trades and donate boots to trade students and trades workers. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine Worldwide Inc. (NYSE: WWW)

About Ram Truck

In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go. Ram is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

About Boot Barn

Boot Barn is the nation’s leading lifestyle retailer of western and work-related footwear, apparel and accessories for men, women and children. The Company offers its loyal customer base a wide selection of work and lifestyle brands. As of the date of this release, Boot Barn operates 277 stores in 36 states, in addition to an e-commerce channel. The Company also operates www.sheplers.com, the nation’s leading pure play online western and work retailer and www.countryoutfitter.com, an e-commerce site selling to customers who live a country lifestyle. For more information, call 888-Boot-Barn or visit www.bootbarn.com.

Media Contacts

SkillsUSA Contacts
Jane Short or Karen Kitzel 703-777-8810 jshort@skillsusa.org or kkitzel@skillsusa.org
Wolverine
Devon Vanoostveen, devon.vanoostveen@wolverine.com

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Media Contacts

For more information about SkillsUSA, contact:

Jane A. DeShong Short

Senior Manager, Public Relations/Communications
703-737-0612

Karen Kitzel

Associate Director, Communications
703-737-0607

Helpful Links

SkillsUSA Advocacy Site

The SkillsUSA Advocacy Site is a free service for SkillsUSA members to reach the news media or contact policymakers with your message.

Mike Rowe

Mike Rowe for SkillsUSA

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