“Mike Rowe for SkillsUSA” Public Service Announcements (PSAs)

Published: July 31, 2022
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Longtime SkillsUSA supporter Mike Rowe, on behalf of his mikeroweWORKS Foundation, has joined with SkillsUSA to produce a new audio PSA that addresses the growing problem of the skills gap and positions SkillsUSA as a solution to that problem. Thirty- and 60-second versions are available at the links below.

Help us spread the word by contacting your local radio stations and encouraging them to add these PSAs to their rotation.

How? The easiest way is to find the station’s website and look for an email or phone contact for the station’s public service or PSA director. If you can’t locate that info, try the station’s general manager.

Next, send an email asking the contact to consider adding the PSAs to the station’s playlist. We’ve provided text you can use for the email in this Word document. Simply open the document, add your personal info where noted (look for the brackets), cut and paste the text into your email message and send. You may also want to follow up your message with a quick phone call.

That’s it! In just a short amount of time, you can help the SkillsUSA message reach thousands. Consider making this PSA promotion a chapter project and integrating it into your program of work. Email us with any questions and to let us know about your results.

Remember, SkillsUSA is your organization. Thanks for joining with us and Mike Rowe to help spread the word about the life-changing opportunities SkillsUSA is providing students across the country.

Video PSAs

Mike Rowe for SkillsUSA (PSA :60)

Mike Rowe for SkillsUSA (PSA :30)

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Media Contacts

For more information about SkillsUSA, contact:

Jane A. DeShong Short

Senior Manager, Public Relations/Communications
703-737-0612

Karen Kitzel

Associate Director, Communications
703-737-0607

Helpful Links

SkillsUSA Advocacy Site

The SkillsUSA Advocacy Site is a free service for SkillsUSA members to reach the news media or contact policymakers with your message.

Mike Rowe

Mike Rowe for SkillsUSA

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