Carhartt’s “Every Day is Labor Day” Online Event Raises More Than $300,000 for SkillsUSA!

Published: September 15, 2020
Image for Carhartt’s “Every Day is Labor Day” Online Event Raises More Than $300,000 for SkillsUSA!
We are thrilled to announce that SkillsUSA received a total of $316,509 from Carhartt as a result of their “Every Day is Labor Day” online event on Labor Day, Sept. 7. As part of the event, all online sales of Carhartt clothing and merchandise from 7 a.m. to 7 p.m. were donated fully to SkillsUSA. “As an Official Sponsor of SkillsUSA since 2000, Carhartt has proudly supported SkillsUSA’s role in helping thousands of hardworking people every year find a rewarding path into the skilled trades — a commitment that will continue well into the future,” said Mark Valade, chief executive officer at Carhartt. “We know that to build a better world, we need more men and women in the skilled trades. To ensure the future success of America’s workforce, we are highlighting and investing in the incredible work our long-standing partner SkillsUSA performs to provide trade and technical school students across the nation with a blueprint for workplace readiness.” Centered around the belief that labor should be celebrated every day, Carhartt launched its ‘Every Day is Labor Day’ TV commercial and social video that recognizes the skilled workers who kept our country moving before the pandemic, and who continue to keep it moving now. This spot utilizes the voice of American film director Peter Berg, who also donated his working fee to SkillsUSA. To learn more about this event and to watch the video, visit: Just before Labor Day, on Sept. 4, Carhartt called attention to the number of job opportunities across the U.S. in skilled trades — an estimated 1.67 million in June alone, according to the Bureau of Labor Statistics (see — by unveiling an installation of 1,670 hard hats to represent 1.67 million job openings across construction, manufacturing, mining, logging, transportation, trade, and utilities. Built in the shape of the United States, the installation was located at Bicentennial Capitol Mall State Park in Nashville, Tenn. To read the full release on this event, go to: “We couldn’t be more thankful to have a partner like Carhartt that firmly believes in our mission to build America’s next skilled workforce,” said Chelle Travis, Executive Director at SkillsUSA. “The pandemic has shed a new light on the importance of essential workers which includes the men and women in the skilled trades. There are jobs to be had in these fields and we want to make it as accessible as possible for anyone looking for a new career.” SkillsUSA is incredibly grateful to Carhartt for their continued generosity and their above-and-beyond display of support for SkillsUSA’s mission and the students we serve.

Related Stories

September 21, 2023

WorldSkills USA Begins Selection for Lyon 2024

The one-year countdown to competition has begun as SkillsUSA initiates the process to field a team of talented young skilled trades experts to represent the United States at the 2024 WorldSkills Competition to be held Sept. 10-15 in Lyon, France.
August 29, 2023

SkillsUSA Teams Up with Tractor Supply and Carhartt to Strengthen the Future of Skilled Trades Jobs

SkillsUSA has once again teamed up with Tractor Supply Company (TSC), Tractor Supply Company Foundation and Carhartt for their annual “Support the Trades” campaign designed to raise awareness of the skilled trades while helping SkillsUSA close the skilled trades gap. Carhartt and TSC have an expanded this year’s “Support the Trades” line of shirts and hats from Carhartt to benefit SkillsUSA.

Search Press Room:

Media Contacts

For more information about SkillsUSA, contact:

Jane A. DeShong Short

Senior Manager, Public Relations/Communications

Karen Kitzel

Associate Director, Communications

Helpful Links

SkillsUSA Advocacy Site

The SkillsUSA Advocacy Site is a free service for SkillsUSA members to reach the news media or contact policymakers with your message.

Mike Rowe

Mike Rowe for SkillsUSA

View More

Kayleen McCabe PSA

Kayleen McCabe PSA