SkillsUSA Joins Movement to Rebuild the Skilled Trade Workforce

Lowe’s Launches Generation T to Convene Job Seekers and Companies to Close the Skilled Trades Gap

SkillsUSA has joined Generation T (“Gen T”), a national movement launched by Lowe’s Home Improvement to address the widening skilled trades gap. Together, Gen T seeks to drive enrollment in skilled trade training and build a pipeline of skilled trade workers to offset the anticipated gap of 3 million jobs by 2028. One key component of the movement is a first-of-its-kind national skilled jobs marketplace on the Gen T website that connects people to prospective apprentices.

“SkillsUSA is thrilled to partner with Lowe’s on this effort,” explained Tim Lawrence, SkillsUSA executive director. “We are focusing on five trade areas in five states, but these efforts will accelerate growth for the entire SkillsUSA organization. This collaboration with Lowe’s will have a lasting impact on the lives of SkillsUSA students, teachers and communities now and well into the future.”

SkillsUSA joins more than 60 Gen T organizations across the nation who are facilitating the education and training needed to populate the skilled trades industry, close the job skills gap and shape a new perception of the skilled trades.

“The success of Generation T begins with collaboration among our many partners who are using their voices to bring the professional trades back: back to education, back to the American economy and back to a place of admiration and respect in our society,” said Jennifer Weber, executive vice president of human resources at Lowe’s. “We believe the professional trades are an essential part of America’s future, and we’re committed to opening the path to those who relish the challenge of creating something out of raw materials and take pride and satisfaction in mastering the skills required to do it.”


As a partner of the Lowe’s Generation T movement, SkillsUSA launched an effort in five states, working with schools and holding special events to change public perception of the skilled trades, share the critical demand for technical skills, promote the opportunities available in trade careers and highlight the value of career readiness skills. SkillsUSA’s focus for Generation T is to attract more students into construction, electrical, plumbing, HVAC and appliance repair programs in public career and technical education (CTE) in California, Georgia, Illinois, North Carolina and Texas.

A nonprofit partnership of students, instructors and industry working to ensure American has a skilled workforce, SkillsUSA serves public CTE education in middle schools, high schools, postsecondary programs and community colleges with nearly 400,000 members at 6,000 schools nationwide. The SkillsUSA program graduates 100,000 career-ready students per year, integrated into the curriculum in 130 trade areas to teach the essential career skills required to be hired and promoted in the technical workforce, using the SkillsUSA Framework. The focus is on personal skills, workplace skills and technical skills grounded in academics.

About SkillsUSA

SkillsUSA is a nonprofit partnership of education and industry founded in 1965 to strengthen our nation’s skilled workforce. Driven by employer demand, SkillsUSA helps students develop necessary personal and workplace skills along with technical skills grounded in academics. This SkillsUSA Framework empowers every student to succeed at work and in life, while helping to close the “skills gap” in which millions of positions go unfilled. Through SkillsUSA’s championships program and curricula, employers have long ensured schools are teaching relevant technical skills, and with SkillsUSA’s new credentialing process, they can now assess how ready potential employees are for the job. SkillsUSA has more than 360,000 annual members nationwide in high schools, colleges and middle schools, covering over 130 trade, technical and skilled service occupations, and is recognized by the U.S. departments of Education and Labor as integral to career and technical education. For more information:

About Generation T

Generation T is a movement of organizations, launched by Lowe’s, committed to rebuilding and changing public perceptions of the skilled trades in America. Generation T seeks to drive enrollment in skilled trades education and build a pipeline of skilled trade workers to offset the anticipated gap of 3 million jobs by 2028 through a first-of-its-kind national marketplace for connecting people to prospective apprentices and jobs. For more information about Generation T, visit or follow the conversation on social with #GenerationT.

SkillsUSA Contacts

Jane A. DeShong Short, Program Manager
Public Relations/Communications
Phone: 703-737-0612

Karen Kitzel, Associate Director
Public Relations/Communications
Phone: 703-737-0607