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A Consistent Message for Consistent Success

Successful organizations have many things in common, but one of the most important is a strong, unified image. With its official new slogan — “SkillsUSA: Champions at Work” — SkillsUSA hopes to forge its own unique brand as the organization makes a push for major growth in the years ahead. Accomplishing that goal, however, will depend on every SkillsUSA member.

Referring to the organization simply as “SkillsUSA” in all printed materials will eliminate any confusion about the organization’s official name, and the new slogan offers insight into SkillsUSA’s mission in a memorable, concise way. Visually, using the same logo nationwide (and following official logo guidelines) will also help to create and maintain that unified image.

For answers to “frequently asked questions” about the changes, visit You can also download official art — as well as official guidelines for using that art — at End of story

“It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power.” — Alan Cohen

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SkillsUSA Champions | Fall 2004 | Volume 39, No. 1
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