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Making the Case for Manufacturing Careers

Mike Rowe and Tim Lawrence

Three corporate representatives from Caterpillar – including Youth Development Foundation (YDF) member, Cameron Ferguson – met on January 28 at National Association of Manufacturing (NAM) headquarters with YDF member, Jennifer McNelly, president of The Manufacturing Institute and her communications team, Mike Rowe of mikeroweWORKS, another SkillsUSA staff member and me. The overarching topic was the public image of manufacturing and how to engage all four organizations in a national movement to educate youth about the benefits and opportunities of careers in manufacturing. Jennifer and her team are working on an action plan including media outreach featuring Mike Rowe.

The following day, Mike Rowe and his team met with Cameron and his team and me in Washington, D.C. Mike is a corporate spokesman for Caterpillar as well as a scholarship underwriter for SkillsUSA. We spoke with him about participation in the national conference, doing some promotion for SkillsUSA including the WorldTeam and promotion to recruit students into technical pathways. He’s interested! He loves the SkillsUSA Creed and was happy to hear that of the 50 students who received mikeroweWORKS travel scholarships to conference last year, four took medals and 13 finished in the top ten of their contests. He also enjoyed hearing from Cameron and friends about the students they’d met that morning from Washington County Technical High School in Hagerstown, Md. The students said what they believe is important is to do something for others and leave the world a better place. I believe Mike Rowe liked that as much as he liked the SkillsUSA Creed.

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