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Learning from Our Membership

Recently, members of the Membership, Marketing and Sales team traveled to Rhode Island and Massachusetts to meet with students, teachers and administrators for informal focus groups to gather data about SkillsUSA’s customers.

This effort is a kick-off to an additional five-state formal focus group planned for late fall and winter. Research will be conducted with both high school and college/postsecondary customers with a formal report to be compiled next spring.

This effort aligns with a key objective for the organization in the upcoming year to better understand the needs of SkillsUSA professional and student members. SkillsUSA is working to define the status of our integration into local career and technical classrooms. To help meet this objective, profiles of SkillsUSA advisors will be developed which will enable staff to better understand the needs and issues facing SkillsUSA as they integrate SkillsUSA into instruction. Additional data is also needed on why students join SkillsUSA and become engaged in the organization and what local chapter operations currently exist.

The research will drive future products and programming designed to meet the needs of our current and future customers. This will also help provide additional revenue sources for the organization to sustain operations and grow programming. Thanks to state association directors Karen Ward and Josh Klemp for hosting our team during their visits in Massachusetts and Rhode Island.

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