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FY14-15 Strategic Planning

The entire national staff was involved January 7-11 during our 13th annual “week of excitement.” This year, we cut the brainstorming to a minimum by surveying staff, advisors, state directors, board members and students in advance on critical issues and cost cutting or revenue generation. Then, we started writing objectives around what we see are some of the most important areas such as the move of the national conference to Louisville in 2015, infrastructure including staffing, communications planning to best employ both traditional and digital media and state association growth and development. Departments then made revisions to their FY13 plans and wrote their FY14-15 objectives and business plans. A rough cut of the plan was presented to the state directors’ executive committee when they met on January 24-25 in Atlanta.

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