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Home > Executive Perspectives: Tim Lawrence's Blog

SkillsUSA’s National Voice at the Table on CTE

November 15th, 2009

When SkillsUSA was founded in 1965, one of the founders’ goals was to give students and teachers a national voice. In part, our founders’ wishes continue to be realized. As a member of the Independent Advisory Panel of Experts to the National Assessment of Career and Technical Education (NACTE), I’m proud to represent the viewpoints of CTE teachers and students as the research and reports are prepared for the U.S. Congress on the Perkins legislation. I met with the panel on October 26 and 27 to review the research and the draft of an interim report for Congress to be submitted early next year. The three top areas for research are the success of the programs of study as laid out in Perkins IV, accountability of instruction and fiscal responsibility. I’m serving on the subcommittee to prepare the full panel’s recommendations to accompany the report. Brenda Dann-Messier, the new assistant secretary for OVAE did stop by for a brief visit.

Highlights

November 1st, 2009
  • I’m delighted to report that Niki Clausen will be our new full-time alumni coordinator. Niki will start in her new position on November 2. She brings a wealth of background and experience as a former SkillsUSA national officer, a culinary teacher, a SkillsUSA chapter advisor, Oregon state association director and as a member of the national alumni coordinating council. Thanks go to both Lowe’s and Air Products for their support in making this happen.
  • The October 6 ACTE (Association for Career and Technical Education) “Cooking Up a Future” Congressional Reception on Capitol Hill was quite successful this year. According to ACTE, at least four members of Congress and staff from over 100 congressional offices attended during the two-hour event. SkillsUSA was one of four student organizations participating and the only one doing a demonstration. Thanks to Chef Christine Gloninger and Chef Frans Hagen, three students from Annandale High School were preparing and serving crepes to the guests. They ran the exhibit to visit and everyone did.
  • We had a great conference call with Brian Spiro and Tim Humes of Carhartt to discuss their future support for SkillsUSA including Carhartt becoming a clothing supplier through E-Group.
  • During our meeting on October 13, the Architectural Woodwork Institute committed to increasing its support for SkillsUSA and helping form new chapters in states  where AWI has member companies.
  • The Senate confirmed Brenda Dann-Messier on October 5 to be the new assistant secretary for vocational adult education in the U.S. Department of Education’s Office of Vocational and Adult Education (OVAE). The assistant secretary has a strong commitment to adult learning and helping students to transition into postsecondary education. We look forward to working with her.

WLTI students Impress(ed) on the Hill

October 15th, 2009

We’re still reviewing delegation reports from the students’ visits to Capitol Hill. We’ve received more detailed reports than in the past, and we know that 16 states held meetings with at least 70 different Senate and House offices on September 22. The students are always told to find common ground when visiting their senators and representatives, and at least two visits by Texas delegations yielded some surprises:

“As we toured the Capitol, we met a gentleman who is a legislative aide for Congresswoman Sheila Jackson from the 18th District in Texas. He asked us if SkillsUSA was the organization formerly known as VICA. We said yes, and he told us he had been a member when he was in high school and that VICA had laid the foundation for his success as an adult.”

Another student wrote: “Congressman Solomon Ortiz (27th District) was attentive to what we had to say. He related to what we were talking about because he had been involved in VICA. He explained how VICA had helped him get a job when he needed it most.”

The students also made strong and positive impressions on Deputy Assistant Secretary of Labor Ortiz and Deputy Assistant Secretary of Education Glenn Cummings. Following his visit, Mr. Cummings wrote: “I cannot tell you how happy I was to speak to your excellent group of students. It was a thrill for me to have such an attentive and passionate crowd when it comes to CTE  …  I would very much like to learn more about your skills assessments and performance measurements – they sound terrific.”

We’re proud of the students and advisors who participated in WLTI for carrying forward the message of career and technical education and SkillsUSA.

Highlights

October 1st, 2009
  • Three new Skill Connect Assessments are available for field-testing and 150 more sites have volunteered to field test. The online order page has just been revised and simplified, and a review of the figures tells us that since the release of the first assessments, over 1,700 technical assessments have been purchased in 81 different schools in 25 states and Puerto Rico.
  • I had a great meeting with Ed Roebuck, coordinator of CTE, District of Columbia Public Schools and several other DC officials. Participation in career and technical student organizations (CTSOs) has been written into the state plan. As a matter of fact, the way the plan is written, all students will participate in their respective CTSOs. District officials are committed to member development this year and lead advisor support. They’re interested in CareerSafe and the Skill Connect Assessments too.
  • The new catalog for the SkillsUSA Store is in the mail. This is a new day for the look of SkillsUSA and supporting the brand. I’m pleased to report that 30 state and territorial associations took advantage of the state medallion offer this year.
  • Bill Maddox, vice president, Service Management Group, N.E.W. Customer Service Cos., Inc. will be replacing Luke Kathol on the Youth Development Foundation committee. We certainly welcome Bill and wish Luke well. I’m sure we’ll be seeing both of them. N.E.W. last week delivered a check for $50,000 to support the SkillsUSA Job Board.
  • And, levels one and two of the PDP Online are ready to go according to staff.

Highlights

September 1st, 2009

We held nearly two full-day meetings with intelitek here at the national center to discuss progress on Skill Connect Assessments, including the status of each assessment and the roll out of the next series of tests. There’s no doubt that SkillsUSA is receiving enthusiastic responses from across the country; but, we’re still at work on details for several of the tests to be sure pilot testing is complete in time for projected test launch. We spent most of Thursday working on the business and marketing plans, including staffing. On Wednesday, we had a conference call at the request of a state department of education to answer questions on the delivery of the assessments on a statewide basis.

On August 27, I had a meeting at State Farm, thanks to board member Russ Hoffbauer. New national officers Zia Green and Stephen Lupton accompanied me. I met with Cameron Ferguson and one of Caterpillar’s worldwide talent recruiters for breakfast that morning. And, while I’m mentioning great partnership supporters, staff recently returned from a one-day trip to Allentown, Pa., where they met with executives from Air Products. They said it was a very productive meeting with lots of discussion about alumni membership among many other things.

The letters to Congress and the governors about their SkillsUSA Championships champions and Skill Point Certificate recipients have all been sent, and we’re getting responses asking for student home addresses. We have some state association directors who have caught on that this is a great excuse to pay a visit to the governors’ offices. We love it. SkillsUSA is building networks to support our students all the time.

WLTI Congressional Appointments

July 15th, 2009
On Tuesday, September 22, the students and advisors attending WLTI will have time to go to Capitol Hill and visit with their Senators and Representatives between 10:15 a.m. and 2:30 p.m. (The bus leaves at 3:00 p.m.) Appointments need to be set up ahead of time. A sample letter is enclosed with the hard copy of this Update for state association directors and has also been posted on the state director’s Web site.
You are also welcome to use the SkillsUSA Champions Advocacy Site. You could cut and paste the letter from the state directors’ site to your computer desktop – make your edits – and then you or your WLTI delegate can upload your letter to request appointments. You can access the site from the main page at www.skillsusa.org and click on “About Us” and then “Advocacy and Legislative” and then “Advocacy Site.” From there, you plug in the zip codes and the rest is self-explanatory.
Note: letters sent by mail may take a month to reach Congressional offices because of security systems. We suggest those requesting appointments do so by e-mail or fax and then follow up with a phone call.
If you have questions, or need information about how to contact your representative, contact Jane Short at 703-737-0612 or by e-mail at jshort@skillsusa.org.
On Tuesday, September 22, the students and advisors attending WLTI will have time to go to Capitol Hill and visit with their Senators and Representatives between 10:15 a.m. and 2:30 p.m. (The bus leaves at 3 p.m.) Appointments need to be set up ahead of time. A sample letter is available here.

You are also welcome to use the SkillsUSA Champions Advocacy Site. You can download the sample letter – make your edits – and then you or your WLTI delegate can upload your letter to request appointments. You can access the site from the link above. From there, you plug in the zip codes and the rest is self-explanatory.

Note: letters sent by mail may take a month to reach Congressional offices because of security systems. We suggest those requesting appointments do so by e-mail or fax and then follow up with a phone call.

If you have questions, or need information about how to contact your representative, contact Jane Short at 703-737-0612 or by e-mail at jshort@skillsusa.org.

Letter to the Obama Administration

May 1st, 2009

I want to again express SkillsUSA’s appreciation to the Youth Development Foundation members who stepped up to sign a letter to the Obama administration and to Congress to show their support. The letter was sent by ACTE and a final copy can be seen at http://tinyurl.com/cwwfxe

ACTE developed a release and then our communications office sent it through VOCUS to education trades. Education Week wrote about it. A link to the article follows: http://tinyurl.com/cmzsxp

Career and Technical Education in the Lead

May 1st, 2009

Staff attended the National Association of State Directors of Career and Technical Education consortium (NASDCTEc) Spring Meeting April 8-10 in Washington, D.C. The report is that the mood among the state CTE directors and representatives from the administration, Congress and inside-the-Beltway experts was decidedly upbeat about CTE. There were at least three reasons: 

First, the new administration is receptive and supportive of CTE. Dennis Berry, acting assistant secretary, Office of Vocational and Adult Education (OVAE) reported that he already had a meeting with the “triple crown” of the administration including the Office of Management and Budget and the Domestic Policy Office at their invitation to discuss the role of CTE in education and training. He said career pathways are a hot topic with the administration. He also said the administration is looking at the full continuum of education with specific aims in preventing school dropouts and moving students to higher education (including community colleges and technical training), and CTE has the proven track record.

Second, CTE has been gathering the data for accountability to show success in both education reform and education outcomes and, now, they have the results to swing around. All the directors were quoting their state research when they spoke, and they referenced the studies that are ongoing. And, OVAE presented aggregated data from the states that showed CTE concentrators (three or more courses) nationally are either holding their own or exceeding test scores of students generally. In some places, they’re way ahead. Two places where CTE really stands out are in the areas of preventing dropouts, and figures are also excellent for going to higher education and completing studies. The official figures will be released in May.

Third, the condition of the economy and the need for retraining throw a light of inevitability on CTE. As Tony Carnevale, director and research professor at Georgetown University put it: “The economy and education have finally run into each other.” He made several points following that assertion – including the turn around in college degrees from liberal arts to what are essentially “vocational education” degrees – to the fact that jobs paying a middle-class wage depend upon education and half of all those jobs now and in the future are taught by CTE. Many speakers referenced the fact that CTE is always on the cutting edge of changes in the economy.

 Other big topics during the conference were the effects of the stimulus and recovery monies on the states particularly on education budgets, green careers and the federal legislative calendar among others. Staff says a big congratulation goes to Kim Green and her staff at NASDCTEc, and he enjoyed visiting with board member Wayne Kutzer throughout the conference.

Youth Development Foundation Overcomes California Dreamin’

April 15th, 2009

We had an excellent Youth Development Foundation meeting in Torrance, California at Toyota, March 24-25. A dozen companies were represented. Much of the discussion centered on maintaining or building corporate support given the state of the economy. Foundation members are cautiously optimistic about future support. Peyton Sellers also attended, and there was discussion of further NASCAR related promotions with Jig-A-Loo. 

Dave Camden said that despite the economic challenges, he “wanted to do this meeting the Toyota way,” and he did. Toyota Senior Vice President Robert C. Daly addressed the group as did Group Vice President, Toyota Customer Services Jane Beseda. Almost just as good, Toyota announced it was increasing its contribution to SkillsUSA by $10,000 this year. That’s good news no matter what the state of the economy. Thanks go to Dave and Toyota for being exceptional hosts. The next YDF meeting will be held in Calgary during the WorldSkills Competition. 

I want to express SkillsUSA’s appreciation to the YDF members who stepped up to sign a letter to the Obama Administration and to Congress requesting increased funding for career and technical education. The Association for Career and Technical Education, the National Association of Directors for Career and Technical Education consortium and the National Association of Community Colleges requested the support. All three were very happy to add the support of business leaders to the letter. To see the final version of the letter go to: http://www.acteonline.org/uploadedFiles/Issues_and_Advocacy/files/FY10_President_Signon.doc.

Highlights

April 15th, 2009

  • We held a National Coordinating Council of Career and Technical Student Organizations (NCC-CTSO) meeting in Washington on March 23 with transition staff at the U.S. Department of Education. It’s great to have the input. It was also good to hear that most of the other CTSOs are experiencing growth. As SkillsUSA has done, however, they are looking for ways to tighten their budgets. Also on the shared information front: those CTSOs that accept national conference pre-registration reported that their registrations are up slightly. 
  • The first eight Skill Connect Assessments were available for on March 16. After 2-3 business days on the market and a spring break in between, SkillsUSA sold more than 850 assessments and the orders continue to arrive. The most popular assessments thus far (not necessarily in order) are Employability, Welding, Cosmetology, Computer Maintenance Technology and Advertising Design.
  • Staff held a National Leadership and Skills Conference (NLSC) countdown meeting last Monday. It looks as though everything is on track. SkillsUSA University has even more sessions than last year. It’s logging in at 83 seminars and workshops. Staff is working with the Kansas City Convention and Visitors Association (KCCVA) to arrange assignments in light of staff reductions at KCCVA. 
  • In state conference news, I attended the Maryland state conference in Baltimore County with Chuck Wallace March 21. It was Maryland’s largest conference ever. I was pleased to be the award ceremony speaker and to shake hands with all of the winners. On March 26 and 27, I spoke at the opening ceremony and the ribbon-cutting ceremony during the Texas College/Postsecondary conference in San Antonio. Stacy Scott ran a great conference at St. Phillips Community College in the Alamo Community College District. The conference was well attended, and there was good sponsor support including the Army, Air Products and Snap-on.
  • In the news, staff reports that in comparing the first three months of news coverage from January 1, 2008 through March of 2009, our top three categories are state and local competitions, local coverage and trade sponsor related coverage. Local coverage (using our VOCUS system) is up 62 percent; state and local competition coverage is up 77 percent, and trade and sponsor related coverage is up 93 percent. A lot of coverage picked up in the last category is from the racing-related promotion.
  • In news on advocacy, between March 27 and March 30, we asked our active advisors to contact their Members of Congress to ask them to sign a “Dear Colleague” letter supporting CTE funding. We know 95 people wrote to Congress, and that doesn’t count the number who called.
  • Finally, I just want you all to know that I ran (and survived) a 10K race with my daughters in Richmond on March 28. There were 33,000 people in the race, and I was in the middle somewhere, so, I just had to keep moving.