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Another Banner Conference for a New Group of Students

July 15th, 2011

Or, as the post-conference correspondence has been saying: “Wow!” Students from every state in the nation, Puerto Rico and the Virgin Islands were together for what many of them told me was “a life-changing experience.” The weekend before conference we had 260 student officers from 36 states attending State Officer and Advisor 101/201 for leadership training. That was a big increase over last year and our largest ever. We had 15 fine new national officers elected from a field of 40 candidates. The SkillsUSA WorldTeam – which will compete in London this coming October and is the largest team in 23 years – appeared on stage for the first time together on Friday night. We had nearly 5,700 contestants on the edge of their seats during the Awards Ceremony hoping to be medalists and Skill Point Certificate recipients. There was a “wow” every day of the week, whether it was the fireworks on stage or – even more – the visible excitement of the students and instructors.

Here are just a few more figures and highlights:

  • This was SkillsUSA’s largest conference with a total registration of more than 9,600 and a total participation of nearly 15,000.
  • All contestant scores are available online and privacy is protected by contestant number and birth date.
  • Champions Night on Tuesday, sponsored by Carhartt and Pepsi in the Power and Light District set a new record for participation numbers.
  • The 100% Advisor Reception sponsored by IRWIN, also on Tuesday, had a record 375 teachers attending. Seven sponsors provided 15 mega prizes, and they were collectively valued at just under $30,000.
  • SkillsUSA Night at the Kansas City Royals game, on Thursday, was a great success. It was a thrill to see nearly 10,000 students, teachers and supporters in the stands (and SkillsUSA board President Russ Hoffbauer threw a pretty good first pitch, too).

The Opening Ceremony was sponsored by Bosch and Georgia-Pacific and featured SkillsUSA CEO Champion of the Year, John McGlade of Air Products. I have to admit, there was a moment in John’s speech when he seemed to bask in the glow of the reception he was receiving from the audience. He felt the appreciation of nearly 13,000 students and teachers for the work he and Air Products are doing on their behalf. What they didn’t know was that John had taken his advocacy up a notch by writing of Air Products’ support for SkillsUSA to President Obama, the Secretary of Labor, and two offices in the White House.

Speaking of advocacy, this year’s Wednesday morning Call to Action for instructors and administrators was attended by over 800 people, and it appears over 200 signed up to be added to our Active Advisor list. Steve DeWitt of the Association for Career and Technical Education spoke on the budget in Washington. Our newest board member, Mark Williams representing the National Association of State Directors of Career Technical Education consortium, spoke on the importance of advocacy and on the new brand for CTE. Dave Camden represented Toyota, which sponsored the Call to Action, and as a member of the Youth Development Foundation, Dave spoke of how important industry support is for SkillsUSA and CTE. Thanks to their support, this was truly a call to action at a time when SkillsUSA and CTE really need it.

The SkillsUSA National Leadership and Skills Conference has often been called “the showcase of career and technical education.” That’s what it was again this year. The final VIP list included 365 names. Even better, during the YDF Awards Luncheon, when asked for a show of hands of people attending the conference for the first time, at least 40 percent of the attendees responded. There were also significant delegations of executives at conference from Air Products, Harley-Davidson, Autodesk, John Deere, Lowe’s, State Farm and mikeroweWORKS Foundation. The entire board of the National Center for Construction Education and Research attended as well. Representatives from the U.S. Chamber of Commerce and the National Education Association attended and were well cared for by our VIP Host Committee and partners. Kansas City Mayor, Sly James, spoke at the VIP Breakfast on Thursday morning and Sharon Hoge, assistant commissioner of the Office of College and Career Readiness, Missouri Department of Elementary and Secondary Education spoke during the VIP reception on Wednesday evening.

More than 500 students and teachers participated in the Timberland PRO community service projects planting trees and helping at the Kansas City food bank. The Community Blood Center registered 45 volunteers and collected 32 units of blood. There were 42 first-time donors. This was the most successful blood drive at conference.

Media coverage was up again this year. At the most recent count, there were 70 stories about SkillsUSA in the Kansas City news media including appearances on all four network affiliates and the front page of the Kansas City Star on Thursday and Saturday. News releases on all of the medalists, Skill Point recipients and honorees have gone to the media and I’ll report on those later.

The Opening Ceremony and the Awards Ceremony were both carried on streaming video thanks to the underwriting of Lowe’s. The Opening Ceremony had 2,548 unique viewers (a single computer with a unique IP address) while the ceremony was live. Since then 2,891 viewers have watched it in the archived version. For the Awards Ceremony, there were 6,495 viewers live streaming 7,907 hours of content. Since then, 3,496 viewers have looked at the archived footage for part one of the ceremony and 1,796 have watched part two. You can watch here.

Consistent with the strategic plan, SkillsUSA is conducting customer-satisfaction surveys including surveys about conference. We begun with the state association directors and have added more participants. Give your feedback here.

The new student center at conference also gathered responses from 722 students on 10 questions including: “How would you most like to be communicated with?” and “How often do you go to the website and what information are you seeking?”

Photos and videos from the 2011 NLSC are archived here.

Highlights

July 15th, 2011

At the end of June, we received news that three SkillsUSA projects won Awards of Excellence in the annual APEX program which recognizes graphic design, editorial content and the success of the entries in achieving overall communications effectiveness and excellence. For 23 years, APEX (Awards for Publication Excellence) has judged and presented these awards to professional communicators. The SkillsUSA publications staff received Awards of Excellence in the following categories: –Member and Customer Materials: 2010-2011 SkillsUSA Membership Kit, submitted by Ann Schreiber; Marketing and Public Relations Electronic Media and Video Publications: A Week of Champions, submitted by Tom Kercheval; and, Tom Hall entered our 2010 Official Conference Program in the Brochures, Manuals and Reports category – and we won a Grant Award, the highest honor. This is the first Grand Award our staff has won in 14 years. The judges said: This is what a conference program should be.” Other Grand Award winners this year included familiar names such as Walt Disney Co., Toyota, Lockheed Martin, Ford Motor Co., City of Baltimore, Merrill Lynch, TD Ameritrade, FedEx and AARP.

And, on Friday during conference, new officers were elected to serve on the SkillsUSA State Association Director Executive Committee. Their offices will become effective after the August meeting. Gayle Silvey, Georgia, will be chair-elect. Josh Klemp, Rhode Island and Bruce McBurney, Washington, were both reelected to represent Regions 1 and 5 respectively. Tammy Brown, Michigan, was elected to represent Region 3. Carrie Wolf, Arizona, is the new secretary and Pete Carey, New Jersey, is the new parliamentarian.

2013 WorldSkills Cabinetmaking Trials

July 15th, 2011

The Association of Woodworking & Furnishings Suppliers (AWFS) will host the WorldSkills Cabinetmaking Qualifying Trial to determine which of the 2010 and 2011 SkillsUSA top-scoring, age-eligible cabinetmaking competitors will compete in WorldSkills Leipzig (Germany) 2013. The event will take place during three days of the AWFS®Fair, Las Vegas Convention Center, beginning Wednesday, July 20 and ending Friday, July 22. Show attendees can watch the students in action, building a project to showcase cabinet construction and woodworking skills including veneering and joinery. The winner will be announced at the WorldSkills booth on Saturday, July 23. The AWFS®Fair Campus in Central Hall will showcase new education features—SkillsUSA, SmartSHOP and Woodwork Career Alliance and will draw crowds and promote industry training.

The two students vying for the chance to represent the U.S. at WorldSkills 2013 are Daniel Berrios, from Bethlehem Vo-Tech School in Bethlehem, Pa., high school, gold-medal winner from the 2010 SkillsUSA Championships and Kaydee Walters, from Tooele High School in Tooele, Utah, high school, gold-medal winner from the 2011 competition.


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